O comportamento dos custos das empresas brasileiras listadas na BM&FBOVESPA entre 1994 e 2011 com ênfase nos sticky costs

By an accurate survey, this study aims to analyze how costs behave brazilian companies listed on the BM&FBOVESPA between years of 1994 and 2011. In order to do this, diverse economic and financial information available in the form of reports was gathered, but which has not yet gone through any statistical analysis, for a longitudinal analysis that includes a period of 18 years. The results are presented in two axes, in which the first one indicates costs behavioral tendencies and the second one analyzes their symmetry. The results showed that the Cost of Goods Sold (CPV, for Portuguese) presents a strong declining trend; Expenses Sales are directly related to the area (essential goods or monopoly, for example); Administrative Expenses have a slight declining trend. In relation to sticky costs, when performing an overview with the companies studied, the theory proposed by Anderson, Banker and Janakiraman (2003) is partially applied, since, for varying levels of revenue up to 10% the asymmetry is confirmed.     

Effects of Firm Size,Financial Leverage and R&D Expenditures on Firm Earnings: An Analysis Using Quantile Regression Approach

As documented in the literature, the effects of firm size, financial leverage, and R&D expenditures on firm earnings are inclusive. Our hypothesis is that the inconsistent empirical results of such effects may be driven by the regression models implemented in data analysis. Using the quantile regression (QR) approach developed by Koenker and Basset (1978), this study analyses S&P 500 firms from 1996 to 2005. We find that the effects of firm size, financial leverage and R&D expenditures on firm earnings differ considerably across earnings quantiles. Comparing the results from the QR approach with those from the ordinary least squares (OLS) and least absolute deviation (LAD) methods, this study further explains the puzzling relationship between firm size, financial leverage, R&D expenditures and firm earnings.     

The Role of Website Quality on PAD,Attitude and Intentions to Visit and Recommend Island Destination

This study investigates the effect of website stimuli on positive attitude and intentions to visit and recommend, through three emotional responses (pleasure, arousal and dominance). The model was tested regarding three island‐related websites. Findings show the role of emotions as mediators between website quality attitude and intentions. Arousal and dominance are revealed to be more important in the formation of a positive attitude than pleasure. Visual appeal and ease of use, followed by information, seem to be the most important components in forming a perception of the islands' website quality. Copyright © 2014 John Wiley & Sons, Ltd.     

中国房地产行业盈余管理模型的构建及实证分析

本文研究中国上市房地产企业的盈余管理行为。本文发现，传统应计制下的盈余管理模型无法较好地拟合中国房地产行业盈余管理的特征。在关注房地产行业经营和财务处理方面特殊之处的基础上，通过详细分析预售制度和会计处理的特点，建立了以预收账款作为被解释变量的预收模型。运用该模型对房地产行业的盈余管理行为进行了检验．其检验效果和拟合优度要优于改进的修正琼斯模型。经过实证检验，认为上市房地产企业利用预收账款，存在微弱的正向盈余操纵。     

可持续增长率与中小企业的财务管理

可持续增长是使企业增长与企业财务资源相协调的增长方式,是中小企业首选的增长方式。将可持续增长率等式细分,得出可持续增长率的具体驱动因素,这些因素贯穿于企业整个经营过程。当中小企业实际增长率与可持续增长率存在差异时,应采用相应的财务组合策略。     

WTO内“潜在利益”的保护:一种新的贸易干涉工具

在美国投诉欧共体"香蕉贸易体制案"中,专家组和上诉机构均支持了美国基于"潜在利益"所享有的"投诉资格"。联合国秘书长将此案作为WTO援引国家责任条款草案第42条和第48条的例证。在此背景基础上,考虑到国家基于某些WTO协议所承担的义务具有"对一切"的性质,以及WTO内既存"非违法之诉"的事实,"潜在利益"有被用作贸易干涉工具的可能性。作为贸易干涉工具的"潜在利益",既有利于促进国家更好地履行WTO义务,也可能被贸易强国用作扩张自身利益的工具。     

专业市场核心竞争力的理论分析

核心竞争力是企业逐渐积累起来的,支撑其持续发展的知识和技能的有机结合。就专业市场而言,其核心竞争力的本质是由专业市场本身内在的一般规律所导致的多个能保持和降低交易成本的知识和技能的完备结合。它由核心产品经营技能、组织协调技能和现代信息技术、组织关键能力三个要素构成。基于这一分析,可以得出识别专业市场核心竞争力的基本思路。     

网络销售发展初探

网络销售是一种新型的销售方式,具有交易成本低、互动性、时空的突破性、交易的特殊性等特性。我国的网络销售业已取得了一些成绩,但与国际发展水平相比还存在较大的差距。基础和配套设施相对落后、安全性、信用问题、观念问题是制约我国网络销售发展的因素,必须采取多项措施促进我国网络销售的发展。     

城市形象电视广告的营销效应研究

本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本，探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。     

基于贫困人口发展的旅游扶贫效应评估--以安徽省铜锣寨风景区为例

本文以安徽省铜锣寨风景区旅游扶贫开发为例，基于旅游扶贫开发对贫困人口的经济影响和非经济影响，从实际效应——贫困人口在旅游扶贫开发中实际受益和发展情况，感知效应——贫困人口对景区旅游业发展及由此产生的生活变化的感知和态度，效应的可持续性3个方面对旅游扶贫效应中贫困人口的受益和发展情况进行评估。